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Basic Information Who is the release about? Who is the key contact for media inquiries (include name, email, phone)? *
What is the main announcement or news? What product, service, or event are you launching? What is the significance? *
Where is this happening? (Location of the event, headquarters, business location, etc.) *
When is the announcement/event happening? Is there a specific date or timeline? *
Why is this newsworthy? Why should the public or press care? *
Details About the Story What makes your announcement relevant to the industry or public? *
What is the background of the company/organization/person involved? *
Are there key milestones or achievements tied to this press release? *
How does this news relate to current industry trends or public interest? *
Supporting Details Do you have statistics, case studies, or success stories to back up your news? *
Are there any quotes from company leaders or industry experts to include? *
Are there images, videos, or other media that can accompany the release? *
Target Audience and Distribution Will you be offering exclusive interviews or content to certain outlets? *
Who is your target audience for this release (general public, specific industry, local community)? *
What media outlets or platforms are you targeting for distribution? *
Call to Action What do you want readers to do after reading the press release (visit a website, attend an event, buy a product)? *
Is there a way for people to sign up, RSVP, or purchase immediately from the release? *
Legal/Compliance Have you ensured that all claims in the press release are factual and can be supported? *
Are there any disclaimers or legal notes that need to be included (e.g., forward-looking statements)? *
Do you need specific journalists or influencers to cover this story? *